A corporate house is only concerned with making a profit for the company. Whatever they do, do only to earn profit and make people know about their product or service. To increase their business volume and market share, most of the companies offer corporate gifts to their employees and clients. Since the employees are the indirect customers, the corporate houses want to keep them satisfied so that they work for the company with all their efforts. On the other hand, the companies offer corporate gifts to their customers so that they buy the products more and more. For example, some of the companies offer scratch cards to their customers on the purchase of certain products in a specific amount. When you scratch the card, you may have a gift that you have been wanting for years. This is nothing but to influence the customers to buy a particular product.
On the other hand, corporate houses sometimes present gifts to their employees in different situations like someone’s birthday or anniversary. They sometimes stand beside their employees when they are going through immense grief. A necklace for ashes can be a very good gift for an employee who has lost any of his near ones. By this, the corporate houses can give a message that whatever the situation is, the company is always standing beside the employees which is really a very good gesture. It gives the employees mental strength as well as motivation to work harder.