The increasing demand for something new and unique can cripple one's powers. And, if the demand comes from a whole lot, it is hard to keep up. Because of this constant nagging, today's designers are faced with much tougher competition to stay afloat in the market, from making fitting jewelry, men and women preferences, for demographics that are into more affordable choices, and so on.
If the fashion market needs to stay afloat, the jewelry design culture has to evolve. And, it sure has from going handcrafted to machine-made and partially made by both. This is done to increase production and reduce costs. The classic styles like simple rounded wedding rings or parts of a mens gunmetal bracelet are easy to make in huge quantities. This means that you can afford to get something that fits your budget, helps you look presentable, chic, and stylish without much expense. It's all about appearance and external match, anyway. Very few consider wearing such affordable items all the time unless there is something personal.
For example, the case with jewelry for ashes, where the whole point is remembering your late family members and friends. In such cases, the urns are built and designed by jewelry designers into inconspicuous shapes like pendants, bracelets, and necklaces if you want to. Then, people keep them by their side and wear them, like memorabilia. When there is such a sentimental attachment, artists are always coming up with new methods, designs, and ways to improvise the old ones and present new things.